At VideoMining, we've been revolutionizing the landscape of retail-based market research for over 15 years, and 2025 is set to be another groundbreaking year. We're excited to introduce the Brand Benchmark™, a transformative tool that will redefine how Consumer Packaged Goods (CPG) brands assess their brand strength in-store. This latest Behavior Benchmark™ offering delivers unparalleled insights into the pivotal moments that drive success at the shelf. With this powerful resource, brands will be empowered to make informed decisions and elevate their brand marketing strategies to better connect, inspire, and convince shoppers at the moment of choice. Get ready to enhance your understanding of shopper behavior and redefine the world of brand benchmarking!
Redefining Brand Insights with Behavioral Science
The Brand Benchmark™ is not just another report. It is a powerful tool that leverages proprietary AI-powered behavioral analytics, delivering a comprehensive view of a brand's standing within its category and channel. Unlike traditional research methods that rely heavily on surveys and focus groups, our technique is grounded in real-world shopping behaviors, providing brands with the context they need to thrive.
With over 1.6 billion shopping trips analyzed annually across the U.S., VideoMining utilizes advanced deep learning models and patented AI-driven analytics to dissect shopper decision-making processes. This extensive scale ensures that our insights are both precise and actionable, empowering brands to identify their strengths and vulnerabilities with unparalleled accuracy.
This level of insight helps marketers drive brand marketing strategies that are not only innovative but also rooted in authentic shopper behavior.
Unraveling the In-Store Journey with Brand Tracking Analytics
Our Behavior Benchmark™ report employs exclusive Brand Tracking Behavioral Analytics to deliver a holistic analysis of brand performance - rooted in authentic shopper interactions. From the total store environment to the precise moments of shopper decision-making, this offering will provide detailed insights into:
- Brand Path to Purchase: Quantifying how often shoppers encounter and engage with your brand versus competitors, including groundbreaking benchmarking capabilities to measure engagement effectiveness at the shelf.
- Brand At-Shelf Insights: Utilizing patented decision analytics to provide a micro-moment level view of shopper behaviors, aiding brands in understanding the dynamics of aisle navigation, product search, and purchasing decisions.
- Brand Shopper Profiles: Offering profound insights into the demographics and behaviors of shoppers, including detailed trip mission analytics and transaction-level basket intelligence.
These insights empower brands to refine their brand health strategies and ensure their brand marketing efforts resonate with shoppers.
Patented Behavioral Metrics for Smarter Brand Marketing
What’s more... our newly released, patented behavioral metrics, the At-Shelf Win Rate (AWR) and Brand Stability Quotient (BSQ), are set to revolutionize this Behavior Benchmark™ offering by delivering next-level intelligence into brand tracking and performance. The magic truly lies in the methodology, as our relentless pursuit of innovation in shopper behavioral science has led to groundbreaking new techniques. These metrics harness the cutting-edge capabilities of machine learning and AI-powered analytics to offer a nuanced understanding of consumer behavior at the pivotal point of sale.
The At-Shelf Win Rate provides marketers with a precise assessment of a brand's performance during those critical in-store moments when consumers make their purchase decisions, revealing the effectiveness of in-store strategies and offering insights to enhance shelf appeal. Meanwhile, the Brand Stability Quotient offers a deeper dive into shopper behavior, differentiating between spontaneous purchases and more deliberate brand buying decisions, helping marketers understand whether consumers are instinctively drawn to their products or are sizing them up against competition at the shelf.
Together, these metrics deliver a comprehensive view of brand health. By equipping marketers with interconnected retail intelligence, VideoMining empowers them to refine brand marketing strategies, forge stronger shopper connections, and drive sustained brand growth in a competitive landscape.
Looking Ahead: A Vision for 2025 and Beyond
As marketers set their sights on 2025, there is an insatiable thirst for better insights that can propel strategic decision-making to new heights. This growing curiosity fuels a demand for deeper understanding, and VideoMining's Brand Benchmark™ is here to meet that interest head-on. By bridging the gaps in traditional market research and providing a holistic view of brand strength, we equip marketers with the comprehensive perspective they crave, empowering them to outmaneuver competitors, capture hidden growth opportunities, and triumph in the battle at the shelf.
With AI-powered brand tracking tools, brands can seamlessly identify opportunities to strengthen their brand marketing and achieve long-term success.
Join the Future of Brand Marketing
The path to success has never been clearer. Visit VideoMining’s Brand Benchmark™ to transform your brand marketing and elevate your brand strength in today’s competitive retail landscape. Welcome to the new era of AI-powered marketing intelligence.
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