In the ever-competitive world of convenience retail, store design is not just about aesthetics; it’s a critical factor influencing shopper behavior and, ultimately, store performance. At VideoMining, our mission is to empower retailers with data-driven behavioral insights to optimize their store experience, productivity, and profitability. Recently, we partnered with a leading convenience retailer to understand how their store flow was contributing to basket-building opportunities. Our findings reveal the profound impact of a well-curated and intentional in-store journey.
Our insights underscore the importance of a meticulously planned in-store journey. By strategically curating shopper flow and optimizing store layouts, retailers can increase exposure and engagement with impulse aisles. For instance, understanding at a deeper level the store experience for your key shopper groups and their trip missions allows you to find creative, and compelling, ways to sprinkle moments of impactful merchandising across the shopper flow . For those interested in a deeper dive into our methodology and findings, we invite you to explore the full case study. Discover how an intentional approach to store design can transform your retail space and power growth:
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