In a recent article featured in NACS Magazine, VideoMining shed light on the intriguing behavioral trends of today's nicotine shoppers. As the landscape of nicotine sales continues to transform, VideoMining offers a unique perspective that extends beyond mere sales figures, delving into the intricate in-store behaviors of shoppers in the nicotine category.
While traditional data sources like NIQ, Circana, and MSA provide valuable insights into the nicotine market, VideoMining's approach uncovers an often-overlooked dimension of consumer behavior. Rajeev Sharma, founder and CEO of VideoMining, emphasizes that understanding consumer behavior is crucial to grasping the full picture of the nicotine market. "Sometimes when you look at total sales, the big picture is hidden," Sharma notes.
VideoMining distinguishes itself through its proprietary video-based AI sensors, which capture detailed consumer behavior in convenience stores. This technology enables the company to track over 400 million convenience store trips, revealing not just purchase patterns but also the frequency of visits, shopper interactions, and even "micro moments" in-store.
These insights are invaluable, especially in categories like tobacco, where regulatory constraints limit traditional marketing strategies. By focusing on who nicotine shoppers are and how they interact with stores, VideoMining provides retailers with the data needed to adapt and thrive.
Through 15-plus years of data, VideoMining has observed significant shifts in nicotine consumer behavior:
Retailers looking to excel in the nicotine category must pay attention to assortment and signage. According to Sharma, these elements are crucial in retaining and growing nicotine customers. The right product assortment and effective signage can influence shoppers to engage more with other parts of the store or explore new nicotine products.
VideoMining's comprehensive analysis offers a deep dive into the evolving trends of nicotine shoppers, providing actionable insights for retailers aiming to adapt to these changes.
To explore the full article and gain a deeper understanding of these insights, visit NACS Magazine today.