Evolving Trends of Nicotine Shoppers: Insights from NACS Magazine
In a recent article featured in NACS Magazine, VideoMining shed light on the intriguing behavioral trends of today's nicotine shoppers. As the landscape of nicotine sales continues to transform, VideoMining offers a unique perspective that extends beyond mere sales figures, delving into the intricate in-store behaviors of shoppers in the nicotine category.
The Invisible Layer of Sales Data
While traditional data sources like NIQ, Circana, and MSA provide valuable insights into the nicotine market, VideoMining's approach uncovers an often-overlooked dimension of consumer behavior. Rajeev Sharma, founder and CEO of VideoMining, emphasizes that understanding consumer behavior is crucial to grasping the full picture of the nicotine market. "Sometimes when you look at total sales, the big picture is hidden," Sharma notes.
VideoMining's Innovative Approach
VideoMining distinguishes itself through its proprietary video-based AI sensors, which capture detailed consumer behavior in convenience stores. This technology enables the company to track over 400 million convenience store trips, revealing not just purchase patterns but also the frequency of visits, shopper interactions, and even "micro moments" in-store.
These insights are invaluable, especially in categories like tobacco, where regulatory constraints limit traditional marketing strategies. By focusing on who nicotine shoppers are and how they interact with stores, VideoMining provides retailers with the data needed to adapt and thrive.
Key Insights into Nicotine Shopper Behavior
Through 15-plus years of data, VideoMining has observed significant shifts in nicotine consumer behavior:
Declining Trips and Purchases: The overall number of tobacco trips and purchases has steadily declined, with tobacco now ranking fourth in common trip missions behind refreshment, snacking, and caffeine boost.
The "Lone Wolf" Shopper: Nicotine shoppers are mission-oriented, often making quick, targeted trips to the store. Seventy percent of these shoppers go directly to the tobacco section, with 51% purchasing only nicotine products. This behavior has remained consistent over the years.
Changing Product Preferences: While traditional cigarette sales decline, segments like modern oral nicotine are gaining traction. The share of pouches and modern oral products has doubled, indicating a shift in consumer preferences.
Adapting to the Evolving Shopper
Retailers looking to excel in the nicotine category must pay attention to assortment and signage. According to Sharma, these elements are crucial in retaining and growing nicotine customers. The right product assortment and effective signage can influence shoppers to engage more with other parts of the store or explore new nicotine products.
Read the Full Article
VideoMining's comprehensive analysis offers a deep dive into the evolving trends of nicotine shoppers, providing actionable insights for retailers aiming to adapt to these changes.
To explore the full article and gain a deeper understanding of these insights, visit NACS Magazinetoday.
