As we approach one of the biggest U.S. sporting events of the year, grocery stores are bracing for a wave of shoppers eager to stock up for game day. Based on an extensive analysis of over 1 million store trips in the week leading up to last year’s Super Bowl, VideoMining has unveiled noteworthy trends that can help CPGs and retailers set proper benchmarks and identify ways to enhance the impact of this key shopping window.
During Super Bowl week, grocery stores witnessed a 9% increase in overall visitors and an 11% rise in sales. This surge was felt across all product categories, with salty snacks, soda, and beer leading the way.
Interactive displays, in-store sampling, and adequate staffing at checkout are essential components of a successful Super Bowl shopping experience. Retailers must ensure their inventory is stocked with game day essentials, anticipating the busy shopping days ahead.
With valuable insights from this year's Super Bowl week, retailers are positioned to optimize their strategies and enhance customer satisfaction. By understanding shopper behavior and employing best practices, brands can create a memorable game day experience that keeps customers coming back for more.
Contact us today to learn how VideoMining can help your brand rise above the competition through behavioral shopper insights.