For over 15 years, we’ve been at the forefront of behavioral shopper insights, using AI and patented computer vision tools to build an empirical understanding of how shoppers react to real-life stimuli in grocery stores. Building on our decade-long successful Front End Mega Study™ series, this latest edition introduces enhanced research metrics that will provide unparalleled insights into the complexities of front-end shopping. Utilizing our proprietary innovation and cutting-edge technology, we capture high-frequency data from U.S. grocery stores, decoding it through the lens of behavioral science.
At the heart of this study is our Behavioral Measurement Platform™, which employs an advanced framework of behavioral science analytics and proprietary computer vision tools. This platform allows us to decode behavioral data in its specific context, giving retailers precise, actionable insights into every aspect of the front-end shopping experience.
Our founder and CEO, Dr. Rajeev Sharma, expressed his enthusiasm, remarking, "This Mega Study not only provides a comprehensive analysis of the latest 1.2 billion trips but also marks our milestone of analyzing over 25 billion shopping trips. Our fifteen-year dedication to studying the grocery channel equips us to anticipate future trends and offer valuable insights into historical patterns."
Our centennial edition of the Front End Behavior Benchmark Study showcases exciting new deliverables that reflect our ongoing advancements in AI, behavioral science, and machine learning. Key new insights include:
The 2025 Grocery Front End Behavior Benchmark Study is not just another report; it’s a transformative resource for understanding and shaping the future of retail. As the industry continues to evolve, those who harness these insights will be best equipped to lead the way in creating exceptional shopper experiences.