We've just announced the pre-release of our groundbreaking 2025 Grocery Front End Behavior Benchmark Study, which is set to transform the way marketers understand and optimize front end shopping behaviors.
A Decade of Insights
For over 15 years, we’ve been at the forefront of behavioral shopper insights, using AI and patented computer vision tools to build an empirical understanding of how shoppers react to real-life stimuli in grocery stores. Building on our decade-long successful Front End Mega Study™ series, this latest edition introduces enhanced research metrics that will provide unparalleled insights into the complexities of front-end shopping. Utilizing our proprietary innovation and cutting-edge technology, we capture high-frequency data from U.S. grocery stores, decoding it through the lens of behavioral science.
The Power of Behavioral Science and Technology
At the heart of this study is our Behavioral Measurement Platform™, which employs an advanced framework of behavioral science analytics and proprietary computer vision tools. This platform allows us to decode behavioral data in its specific context, giving retailers precise, actionable insights into every aspect of the front-end shopping experience.
Our founder and CEO, Dr. Rajeev Sharma, expressed his enthusiasm, remarking, "This Mega Study not only provides a comprehensive analysis of the latest 1.2 billion trips but also marks our milestone of analyzing over 25 billion shopping trips. Our fifteen-year dedication to studying the grocery channel equips us to anticipate future trends and offer valuable insights into historical patterns."
What You Can Expect from the 2025 Study
The 2025 Grocery Front End Behavior Benchmark Mega Study™ is packed with valuable intelligence that redefines success at the front end through meticulous observation and analysis. Here are some key insights you can look forward to:
- The Total Front End Experience: A comprehensive overview capturing insights into activities, wait times, checkout interactions, and customer experiences, along with temporal trends and demographic insights.
- Lane Type Analysis: Detailed examinations of shopper behavior across different checkout lane types—Traditional, Self-Checkout, and Express—looking into utilization patterns and conversion rates.
- Front End Merchandising Hotspots: An exploration of shopper interactions with key merchandising zones, covering elements across all checkout configurations.
- Front End Category Performance Tracking: Measuring the performance of front-end categories, assessing spatial utilization, time efficiency, adjacency impacts, and lane type specifics.
Expanded Scope and Methodology
Our centennial edition of the Front End Behavior Benchmark Study showcases exciting new deliverables that reflect our ongoing advancements in AI, behavioral science, and machine learning. Key new insights include:
- Revolutionary Sequential Shopper Tracking
- Advanced Trendspotting and Front End Intel
- NEW Perceptual Insights™ Methodology
The 2025 Grocery Front End Behavior Benchmark Study is not just another report; it’s a transformative resource for understanding and shaping the future of retail. As the industry continues to evolve, those who harness these insights will be best equipped to lead the way in creating exceptional shopper experiences.
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