VideoMining Corporation, the leader of in-store behavior analytics for CPG retail, announces the release of the new Yearlong Grocery Trip Tracker, which includes customizable micro-segmentation of trips and granular insights at the brand and product level.
The new tool is available as part of the recently expanded, industry-standard Grocery Shopper Insights (GSI) program. The GSI program captured and analyzed more than 400 million grocery trips across a nationally representative panel of stores from a diverse set of retailers through the 52-week period ending on December 28, 2019.
The Trip Tracker complements VideoMining’s popular Category Fundamentals, Display Playbooks and custom research options available from the expanded GSI program. The tool enables an unprecedentedly deep dive into the dynamics of grocery purchase behavior throughout the year at a very granular level. Specific features enabled by the Trip Tracker include:
Brand- and Product-Level Trip Segmentation: Drill down into product segments, pack sizes, flavors and brands to gain deeper understanding of store trips and uncover new opportunities.
Blended Loyalty Segmentation: Segment by loyalty and purchase frequency habits across blended loyalty data from multiple national retailers.
Data-Driven Trip Segmentation: Explore a wide variety of trip missions, defined using AI-enabled shopper data, to keep current on today’s real shoppers.
Seasonality: Examine variations in purchase behavior for any trip/shopper segment throughout the year, including standard seasons and holidays or specific promotional weeks.
“As the Grocery channel continues to evolve rapidly, it’s important for shopper insights and analytics tools to keep up with retail realities of 2020,” stated Dr. Rajeev Sharma, Founder & CEO of VideoMining. “The flexible micro-segmentation offered by our new tool captures today’s grocery store trips, enabling actionable insights at the brand and product level for all manufacturers.”
The cloud-based Trip Tracker tool as well as the broader GSI program utilize a proprietary suite of advanced sensing and artificial intelligence technologies to capture and interpret in-store shopper behavior in the Grocery channel. The unique GSI program provides a host of foundational insights for every product category and tracks relevant shopper behavior trends for the Grocery industry.
Insights from the GSI program are delivered through a range of customizable packages and interactive tools. Broad shopper trends as well as specific case studies are also reported in various industry publications and conferences.
About VideoMining
VideoMining (VM) provides in-store shopper behavior data and insights to CPG manufacturers and retailers, creating visibility into the complete “in-store” Path-to-Purchase and helping drive ROI from investments in shopper marketing, category management and store/brand innovation. VideoMining’s client base includes a majority of the top 50 CPG retailers and manufacturers.
VideoMining owns and operates industry’s largest ‘in-store’ panel in partnership with leading Grocery and C-store retailers, tracking 100+ Million trips per month. VM panels are powered by a suite of advanced sensing and artificial intelligence technologies to measure real world, in-context shopper behavior. VM integrates this shopper behavior data with transactions, planograms, loyalty and promotions data providing a 360 degree view of the complete purchasing process.
Media Contact
Murtaza Amil
VideoMining Corporation
Email: media@videomining.com
Phone: 800.898.9950
Address: 403 South Allen Street Suite 101 State College, PA 16801
Website: https://www.videomining.com
Popular Articles
