From Blind Spots to Brilliance
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Category Leadership -
Shopper Marketing -
Brand Marketing -
Shopper Experience
Category Leadership : Our Offerings
Strengthen your category strategy with our channel-wide exploratory insights.
Our insights help you make category-level decisions, uncover unforeseen synergies and shopper behavior patterns, and support impactful channel development and retailer partnerships.
Discover category performance, basket affinities, conversion and leakage triggers, category purchase decision hierarchy maps, and more.
Dive into shopper preferences and purchasing habits to optimize your product placement, assortment, category decision hierarchies, in-store marketing tactics, and more.
VideoMining's Price and Promotional Strategies capabilities unlock category analysis and behavioral insights to empower category teams with a full understanding of the impact that changes in pricing and promotional strategies have on shopper behavior.
By looking at precise moments of category exposure through the lens of engagement and conversion rates, you can identify the tactics most effective at capturing attention and inspiring conversions.
Our basket analysis tools, category heatmaps, and at-shelf decision making trackers give category teams the insights needed to produce successful in-store campaigns.
With our AI-powered behavior analytics, you can observe how shoppers intuitively shop your category.
Use these insights to design your space and shelf flow strategies to meet the needs of shoppers and inspire action in the moment of choice.
Our advanced biomechanics and computer vision capabilities unlock visibility into aisle performance through heatmaps and traffic flows, navigation time and efficiency per square foot, buyer and non-buyer movements, and at-shelf moments of truth.
Strengthen your position as a strategic category advisor and retailer partner by providing contextualized, evidence-based insights and category best practices.
Build your joint business plans on a foundation of shared knowledge of detailed shopper behavior trends and channel performance to design a mutually beneficial category growth strategy.
Leverage collaborative testing and learning with VideoMining’s Behavior LabsTM, where you can test, learn, refine, and improve in partnership with your most important retail partners.
Shopper Marketing : Our Offerings
Our path to purchase analysis captures every moment of the shopper journey, using powerful machine learning tools to identify macro trends among the micro-moments of the in-store experience.
Every step along the path to purchase is dissected to quantify the flow of store traffic to specific categories, zoom in on the stopping power of marketing stimulus, and bring detailed understanding to at-shelf behaviors.
To uncover factors that affect display performance and develop effective solutions, VideoMining leverages its large-scale, proprietary AI-based observational research platform to provide a fact-based understanding of shopper responses to displays.
We analyse average performance of category displays to establish baselines for expected performance, and develop best practices for category display placement and design. We track and measure shopper behavior anonymously to capture authentic shopper responses that are objective, precise, and empirical.
VideoMining’s breakthrough video-based in-store behavior measurement platform captures precise metrics on shopper interactions with all in-store merchandising and marketing stimulus, providing CPGs with contextual insights into merchandising strategies that have proven success at driving shopper engagement.
Look closer at the big picture and consider the impact of pack sizes, seasonality, adjacencies, LTOs, and merchandising solutions to build winning programs rooted in a rich understanding of the metrics that matter.
Build a more powerful understanding of your category shoppers and the detailed occurrences during their trip.
VideoMining provides detailed insights into shopper demographics, group attributes, basket affinities, trip missions, and more to empower CPGs to build actionable solutions to better meet their shoppers’ needs and inspire action in the moment of choice.
VideoMining’s AI-powered analytics combine POS data with detailed behavioral data to unlock insights into the types of trips that bring shoppers into the store and how their trip mission, daypart, and cross-purchases influence their expectations and behaviors.
Identify trends in cross-purchased categories and trip types to uncover the most optimal merchandising and marketing opportunities for your category.
Brand Marketing : Our Offerings
Brand marketers leverage VideoMining's Behavior LabsTM to experiment with packaging innovations in real-world retail settings.
By observing the reactions and engagement of real shoppers with products and packaging at the shelf, marketers can determine which packaging features possess true "stopping power" and differentiate themselves from competitors.
Watch how customers interact with packaging, from picking it up, to turning it over, to reading the label - to pinpoint issues and fine-tune designs for maximum impact.
Behavior Labs™ by VideoMining enables
real-time tracking and analysis of shopper behavior, optimizing campaigns through testing different elements such as messaging, placement, and design.
AI-powered analytics identify the most essential elements to improve resource allocation, refine campaign strategies, and build winning shopper engagement models to maximize ROI.
Ensure the success of a nationwide product launch by integrating low-risk, high-scale Behavior LabTM test and learns into your go-to-market plan.
By delving deep into consumer decision trees and analyzing at-shelf behavior, you will gain valuable insights into the triggers and barriers that lie ahead, and the white spaces your brand can successfully conquer.
With a comprehensive understanding of your target market and competitive landscape, you will be well equipped to execute successful launch of new products and other innovations.
VideoMining has developed a patented process that uses at-shelf behavior analytics to evaluate brand strength in the exact moment of choice.
By tracking detailed behavioral patterns, we can determine how shoppers approach your product category, how much pre-determined brand value they hold, and how your brand factors into their final decision.
In this ongoing battle to win at the shelf, we help you understand the game and identify the tactics to come out on top.
Tap into shopper behavioral science to unlock pockets of hidden opportunity for brand extensions and new product entries with our brand marketing solutions.
Discover the patterns in buying behavior and decision making that suggest unmet needs in shopper’s decision making hierarchy.
Build genuine understanding of shopping through the eyes of the shopper, and understand the choice architecture that shapes their product selection criteria at the shelf.
Shopper Experience : Our Offerings
Gain insight by walking in your shoppers’ shoes and understanding the sequential journey of their trip.
With our AI-powered heatmaps, you can visually identify areas of high and low exposure throughout the entire store, and engagement levels in the aisle itself.
Identify how shoppers navigate the store and reach a given category on a typical store layout, and where the pockets of high engagement are located within the aisle.
Measure the ease with which shoppers are able to shop your category, identifying and solving pockets of experiential friction to boost brand engagement and sales.
Deep dive into the shoppability of your category and construct an evidence-based understanding of how shoppers navigate the aisle.
Identify the barriers that hinder high shoppability scores, such as out-of-stock items, confusing shelf flows, or lack of impactful wayfinding and signage.
Leverage AI-powered behavioral insights to pinpoint the pain points in the shopper’s experience and create effective solutions that drive success.
Build empathy and unbiased understanding of the sequenced patterns and consideration frameworks that shoppers bring into the moment of choice.
VideoMining’s shopper decision trees highlight the choice architecture and hierarchy that shoppers exhibit when they browse, search, consider, and choose.
As the experience in the front end continues to evolve rapidly, look to AI-powered behavioral analytics to understand the performance of, and shopper reaction to, various checkout configurations, line queuing layouts, self-checkout solutions, impulse-driving merchandising, and more.
These fact-based insights will help in building trusted partnership with retailers to collaboratively unlock the unlock the essential opportunity of front end growth.
Customer experiences and service design elements are essential levers for brand equity, loyalty, and differentiation in the eyes of the shopper.
Our Behavior Labs™️ offer CPGs unique visibility to the micro-moments that make up the in-store experience, from the beer cave, to the pharmacy, to the food service counter and beyond.
Our fact-based, iterative testing and learning solutions help to elevate the winning concepts for optimizing shopper experience.
